  |
 Fundraising today has a wide range of options. Below is a primer on the three major types of options available in the marketplace. Duration and pricing represent the average for the market, and are not necessarily reflective of CSG’s pricing or timeline. Self-directed Campaign
Campaign Goal: Usually under $1.5 million
Work load: Staff and volunteers Duration: 6 months to 2 years Cost: Minimal hard dollars, but large amounts of staff and volunteer time Benefit to Cost Ratio: Very high, but fewer total dollars raised Appropriate Tools Part-time Counsel Campaign Goal: Any size
Work load: Staff, volunteers, and professional assistance Duration: 6 to 18 months Cost: Monthly fees range from $5,000 to $15,000 per month, plus staff time Benefit to Cost Ratio: High, usually less than 25% of the cost of full time counsel Appropriate Tools Full-time Professional Fundraising
Campaign Goal: Not cost effective if less than $1 million
Work load: Full time professionals and staff time Duration: 8 months to 2 years Cost: Per month fee of $18,000 to $25,000 plus substantial expenses Benefit to Cost Ratio: Most money raised, but relatively expensive Appropriate Tools |
Funding Strategies